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Adults

Masterclass: Crafting for Luxury Brands

Workshop

The definition of luxury is evolving, quality and scarcity are no longer enough to justify high prices. Increasingly, buyers are looking for a story and often that story is delivered through craft, rarefied skills, time honoured processes, meticulous attention to detail, and hours invested into every stitch, cut and curve. 

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This workshop will take a dive into the evolving relationship between crafts and luxury brands. Participants will further learn how to design a unique product, mixing materials and artisans to create high-end objects. At the end of this masterclass participants will have refined their approach to product design for luxury clients. 

Workshop leader

Natalia Ortega is a craft expert and designer, who currently works for Loewe and the Loewe Perfums gifting department in Spain. Her teaching process provides exposure to her work with Loewe with a demonstration of objects created and the story behind them. 

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