How do we talk about cloth?
With texture, feel, fibre length, weave and drape being words thrown around frequently in marketplaces, it can be challenging for creatives to articulate their diverse requirements for projects.
Join us for a sensitization session with Supima cotton, a global leader in textile manufacturing. Through the session, facilitators will walk participants through the manufacturer’s agricultural practices, sustainability, fiber origins and qualities, along with an introduction to Supima manufactured fabrics.
With hands-on opportunity to experience the differences between different types of cotton and learn the impact fiber choice has on fabric quality, participants will walk away with a deeper understanding of the different specifications available in the market, gaining confidence in their ability to specify their needs.
With Buxton Midyette, Vice President of Marketing in the New York office for Supima, the promotional brand of the U.S. Pima cotton industry. His responsibilities include all marketing, publicity, social media activities and fashion programs that include founding the Supima Design Competition, a competition created 19 years ago to introduce the next generation of designers to the fashion industry. He has been with Supima since 2002, and has over 30 years of experience in the cotton industry.
He holds a master of business administration from the Wharton School of Business, a master of the arts in international studies from the University of Pennsylvania, and a bachelor of the arts in economics and Latin American studies from the University of North Carolina, Chapel Hill.